Advertising Opportunities

IDA offers advertising opportunities to help you broaden your exposure to IDA members, website visitors, and social media followers. We currently have three Advertising Package levels, along with several advertising options available for individual purchase. Download our Advertising Kit to discover what each package includes, and take a look below to see our variety of advertising opportunities.

Download the 2018 Advertising Kit!

Website Advertising
The IDA website has been experiencing exponential growth in traffic and visits. The website is constantly evolving to become an increasingly beneficial resource to the detailing industry. It is a great place to reach potential customers and expand your business.

Featured Membership Directory Listing
Our popular website membership directory is not only a great tool for operators seeking the products or services of a non-operator member, but also for the general public seeking a reputable detailer in their state.

Detail Dialogue Advertising
Detail Dialogue is the IDA’s e-newsletter. Published every month, it has exclusive members-only content including articles from leading industry professionals created exclusively for the Detail Dialogue. Each e-newsletter is sent via email and published on the association website for members to access at their convenience.

Social Media Advertising
Social media sites are a great way to reach IDA members and non-members. IDA currently utilizes Facebook, Instagram and Twitter. Your company logo and web address will accompany each post. (Note: Facebook posts can be boosted periodically to increase reach for an additional $10 per post.)

Spotlight Article in Detail Dialogue
IDA will feature an article from an advertiser that highlights a product or service they offer. This article is not intended to be a sales flyer, but an educational piece. With an engaged audience and an above average open rate, this is a great way to reach customers. Diamond advertisers have the option to sponsor a whole issue of the Detail Dialogue, which entails providing content and graphics for the specific issue chosen.

Additional IDA Supplier Member Contact (five allowed with Supplier Membership)
Receive five contacts listed under your company in the membership directory. These five contacts will receive all benefits as a standard, Operator member with the IDA.

Complimentary Certified Detailer Certification Package
This program is a culmination of the cooperative efforts of industry leaders specializing in the detailing industry. The multi-phased program evaluates and develops a detailer’s technical knowledge and proficiency. Successful completion of the first phase will grant the detailer the title of IDA Certified Detailer (IDA CD).

Set of Member Mailing Labels for Sending Promotional Items*
Mailing labels will be provided in hard-copy, standard 3-up format. Great for sending mailings with samples or promotional items. Before receiving your mailing labels, purchasers will need to send the item being mailed to the IDA Office for review at info@the-ida.com.

Webinar Advertising*
Promotional slide: a member of the IDA staff will create a PowerPoint slide with company information and sponsor status to include in the introductory slideshow. 15-second webinar advertising spot: the webinar moderator will make a small announcement provided by the sponsor.

Job Postings*
Post open positions within your company on IDA social media and in the Detail Dialogue.

Important Information

  • Artwork should be sent as image files (.jpg or .tiff) with a minimum resolution of 300 dpi, via email to info@the-ida.com. When making a purchase, please provide a high-resolution company logo.=
  • Current IDA members receive 10% off all advertising packages.
  • * = Item can be purchased individually without at an advertising package

Questions? Contact the IDA Office at (651) 925-5526 or info@the-ida.com.