The current board members and Executive Director
IDA officers for 2010 are Rick Goldstein, president; Keith Duplessie, supplier vice president; Prentice St Clair, operator vice president; and Jim Lafeber, treasurer.
Back Row: Erik Jeffries, Tom Rennie, Kevin Iden, Walter Greir, Jim Lafeber. Middle Row: Prentice St Clair, Rick Goldstein, Bob Phillips, John Lakkis, Keith Duplessie. Front Row: Sheryle Hazard, Michelle Sok.
IDA Board of Directors Bios
Bob Phillips
Bob Phillips is President/CEO at P&S Sales, Inc. an industrial detail and car wash chemical manufacturer. Bob is responsibility for marketing programs, brand management, client relations and sales at P&S Sales, Inc. Bob has been associated with the detail industry his entire life. He started his career in the detail industry detailing vehicles in high school and college. Bob’s greatest strengths are his enthusiastic attitude, drive and leadership. He thrives to achieve success in all aspects of his life and looks forward to working with the International Detailing Association to have a positive effect on the detail industry.
P&S Sales - http://www.pssales.com/
Erik Jeffries - Immediate Past President
Erik Jeffries is a passionate marketing professional focused on branding and its strategic application through design, communication and social media. With an award winning portfolio and experience serving on several industry board of directors, he has presented and spoken nationally on a variety of marketing and social media topics. Mr. Jeffries has also worked with several leading national and international companies including TCI, Intrawest Resorts, Pentax, Revlon S.A., American Crew, HealthONE, Shea Properties, Krone Energy, Coors Brewing Co., and many more. Additionally, he is currently the Director of Sales and Marketing for Cyclo Toolmakers, Inc.
Cyclo Toolmakers, Inc - www.cyclotoolmakersinc.com
Jim Lafeber - Treasurer
Jim Lafeber is the founder of Simon’s Shine Shop, Inc., a full service hand car wash and detailing facility located in the heart of Chicago, IL. At Simon’s, Jim directs a team of 25 technicians and 5 customer service staff members. He also manages a bevy of subcontractors for additional vehicle care services including body shop, painting, upholstery, PDR, glass replacement, window tinting and clear protecting.
Jim spent 15 years in the finance industry before he decided to strike out on his own to follow a passion he’s held since buying his first car at age 16: detailing automobiles. In structuring the business, it was his goal to align the skills, experience and professionalism he gained in the corporate financial world along with his great enthusiasm for automobile care. To date he’s been successful at doing so as Simon’s has been consistently recognized as one of the very best hand car wash and detailing facilities in the Chicagoland area.
Simon’s Shine Shop, Inc. - www.simonsshineshop.com
John Lakkis
With a long tenure in the automotive aftermarket industry, John has spent the majority of his career working for two multinational companies who are renowned in the automotive and car care industries. In that time John’s sales career encompassed the U.S. and international markets. At C.A.R. Products, John is focused on building brand awareness and establishing distribution channels globally.
C.A.R. Products - www.carproducts.biz
John Bell
Graduated from Pepperdine University in 1989 with BA degree in International Business. Works for BAF Industries (family business) since 1989; started as Sales Representative, promoted to National Sales Manager in 2000; promoted to current position of Vice-President .
Has traveled worldwide working with PRO® Distributors and training professional detailers. Works with TV Shows "Trick My Truck" and "Street Customs". Is also a member of International Carwash Association (ICA), National Auto Auction Association (NAAA), Specialty Equipment Market Association (SEMA), Automotive Service Association (ASA), American Management Association (AMA).
BAF Industries - www.prowax.com
Kevin Iden
Kevin Iden started a company called Iden's Detailing, Inc in 1989 as a one man operation. Since then it has grown to 9 locations employing almost 50 people in the greater Puget Sound area of Seattle, WA. The focus of Iden's Detaing is on-site dealership services. While they started out only doing the new and used car detailing, their services have expanded into offering many other services including paint protection film, window tint, paintless dent removal, interior/exterior cosmetic repairs, retail services through the service departments and more. Kevin has also owned and operated several car washes.
Iden's Detailing, Inc. - www.idensdetailing.com
Keith Duplessie - Vice President Suppliers
Keith Duplessie is the Technical Services Manager for DETAIL PLUS Car Appearance Systems. He has been with DETAIL PLUS for nearly seven years, starting as the Aftermarket Sales Manager and then moving to his current position as the Technical Services Manager. In his current role, Keith oversees DETAIL PLUS' manufacturing operations, as well as its product development, chemical, purchasing and shipping operations. During his time with DETAIL PLUS, Keith has traveled extensively to oversee the installation and commissioning of DETAIL PLUS' equipment line. As the primary trainer for DETAIL PLUS, he also trains clients in utilizing the techniques developed by DETAIL PLUS for the auto detailing industry.
DETAIL PLUS Car Appearance Systems - www.detailinplus.com
Prentice St. Clair - Vice President Operators
Prentice St. Clair is the president of Detail in Progress, Inc., an automotive detailing and reconditioning operation established in 1994 in San Diego, CA. Prentice has also written multiple training videos, manuals, and trade magazine articles, and has provided training and consulting for the automotive reconditioning industry.
Detail in Progress, Inc. - www.detailinprogress.com
Rick Goldstein - President
Founder and President of WOLFSTEINS PRO-SERIES, manufacturers of environmentally safe cleaners and protectants for automotive, marine and industrial fabrics since 1996. Company products include RAGGTOPP Convertible Care, BIMINI TOPP Marine Care Products and WOLFSTEINS Tonneau Care Products.
WOLFSTEINS PRO-SERIES - www.wolfsteins.com
Thomas Rennie
Thomas Rennie was born in, and has been an owner-operator in the Portland, Or detail market since 1981. He has developed two mid-sized production operations throughout the 80's & 90's. Both operations were successfully sold. Thomas is the current owner-operator of Autobella Inc. in Portland. He has developed Autobella around high tech online media campaigns and provides SEO consulting for industries alike. Thomas is married to Dawn & has three children.
Autobella, Inc. - www.autobellausa.com
Walter D. Grier
Walter Grier was born in New York City and upon graduation from High School he worked as Research Consultant on Wall Street then attended the New York Institute of World Trade and Finance while working the Wall Street circuit for various brokerage firms such as Merrill Lynch, E.F. Hutton, Shearson Lehman Brothers, Dean Witter, Charles Schwab. Schroeder Bank & Trust and more. Desiring a slower pace he moved to Washington, DC in 1998 and began a new career as a Fireman. Walter became a Technical Rescue Specialist and served on President Bush's Joint Terrorism Task Force which included CIA, DEA, FBI, and several additional Government Security Agencies. Ultimately, injuries suffered during the 9/11 incident at The Pentagon, would end his Firefighting career.
Following a childhood passion for cool looking cars and an appreciation for the curves and details found in architecture, Walter would soon find himself back in automotive detailing – an industry introduced from a close personal friend named Hollywood. Since its inception, Grier's CarGroom Mobile Detailing experienced such rapid growth leading to the launching of his first Detail Shop in 1995 and within one year four additional fixed locations were opened throughout DC, Maryland and Northern Virginia along with six mobile units.
Walter is married with 4 children ages 14, 8, 6 and 10 months and is a professional drummer who enjoys many different styles of music but his specialty is gospel. Walter is particularly proud to be the Detailer for the Limited Edition Firefighters Harley Davidson Motorcycle representing Arlington County Firefighters. This was a specialized motorcycle dedicated to the firefighters of 9/11. For which his group won the first place Award.
Griers Car Groom - www.grierscargroom.com
